Now you may have already read my previous SEO advice that I wrote about 18 months ago. This is the brand spanking new, updated and improved SEO blog post. *Shazam!*
Let me answer a few questions you may have:
- What is SEO? SEO is Search Engine Optimisation, how to get found in both Etsy Search and via other search engines e.g. Google.
- Why do I need to optimise my listings? Etsy bring the customers to you, you should follow their advice on how to use their algorithms to your advantage to get your listings seen. It’s one of the main reasons we pay fees!
- Why should I listen to you? Of course, you don’t have to! This advice is free, accurate to the best of my knowledge and my shop is thriving as a result of attention to Search Engine Optimised listings 🙂
- Where did you learn all this? I read a lot from Marmalead, Etsy and other sellers!Right let’s begin!
This is an add-on to my SEO help series. General SEO help can be found in two parts. Part 1 here and Part 2 here.
A comment I see a lot in our groups is “I’m struggling to find different keyword phrases for my listings, they’re too similar!”
If you use the same keyword phrases in your titles and tags in multiple listings they are in competition with each other for rank.
Only one of your listings can appear on each page of Etsy search. (Paid ads not included) It doesn’t matter how peachy perfect your titles and tags are, they’re the rules!
It’s been a long time since I last wrote a blog post. Or pretty much anything other than work work work!! Christmas was CRAZY. C R A Z Y. There is a Christmas blog post in the works.. watch this space!
2015 was my first year selling with Etsy. My business started in October 2013 on eBay and I can’t even talk about what happened on that platform without getting frustrated! Regardless, I wasn’t a total newbie when I came to Etsy, I had a catalog of 20 or so products I wanted to start out with. It took me a couple of weeks to slowly add them and write my descriptions.
I had been reluctant to join Etsy but this was ignorance on my part. My feelings were that it wouldn’t be as popular as eBay, that I wouldn’t get as much traffic..that people wouldn’t trust Etsy to buy things through. Boy I was wrong!
Two days after I listed my first lot I made a sale! Still to this day I’m not sure how it happened as at the time I hadn’t even looked into SEO, I don’t think I had any policies and there wasn’t so much a banner in the shop! But that was it, I had the Etsy bug.
Literally my excited face…
I put my all into my shop. I became obsessed. I researched almost every move I made. I think I read about 10 blog posts on policies alone (and there’s still room for improvement!!) I’d like to share the things that I think are absolutely mandatory for a successful shop!
Hi everyone – sorry to be posting so late! I’m actually feeling a bit rubbish today, I’m sure it’s probably a plague my children have brought back from school. Humph.
Once again I’ve posted on the UK seller networking group asking for your shops that you’d like some help with and once again I got over 30 responses – thank you! 🙂
The first three shops that I helped on last week’s post you can find here have kept in touch and I am happy to say that their items are appearing on the first page’s of etsy search for a lot of their keywords! They have told me that their organic views have gone up – Fiona from PersonalMunchkins even said hers has gone up by ten times as much! That’s fantastic news, I hope they continue to grow 🙂
I have a couple more tips that I’ve thought of in the last week that I’ll include in this post as well as the title and tag tweaking.
This is the first post of it’s kind that I’m writing for this blog! *nervous laugh*
I’m hoping to be able to dedicate time once a week to help my fellow etsians work on their SEO and learn how to get their shops seen! Earlier today I posted on a Facebook Group I’m an active part of: Etsy UK Sellers NETWORKING Group, I said that I was looking for shops that couldn’t get a handle on their Titles and Tags for their listings. I got over 30 responses!
It’s taken a while to go through them all but I’ve picked out a variety of shops and products to make examples of and hopefully explain what I’m doing along the way! 🙂
Let’s get started!