Etsy SEO (and where to stick it)

Now you may have already read my previous SEO advice that I wrote about 18 months ago. This is the brand spanking new, updated and improved SEO blog post. *Shazam!*

Let me answer a few questions you may have:

  • What is SEO? SEO is Search Engine Optimisation, how to get found in both Etsy Search and via other search engines e.g. Google.
  • Why do I need to optimise my listings? Etsy bring the customers to you, you should follow their advice on how to use their algorithms to your advantage to get your listings seen. It’s one of the main reasons we pay fees!
  • Why should I listen to you? Of course, you don’t have to! This advice is free, accurate to the best of my knowledge and my shop is thriving as a result of attention to Search Engine Optimised listings 🙂
  • Where did you learn all this? I read a lot from Marmalead, Etsy and other sellers!Right let’s begin!

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Thursday Social Media Posts

Hello everyone this is a 6 part series! The 5 days of the work week and the weekend!

I’m going to share my social media schedule for each day hopefully to give you ideas when you’re stuck!

Today’s is Thursday!

Now that it’s Thursday evening I do actually have some of the posts I wrote today to show you as examples!

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Wednesday Social Media Posts

Hello everyone this is a 6 part series! The 5 days of the work week and the weekend!

I’m going to share my social media schedule for each day hopefully to give you ideas when you’re stuck!

Today’s is Wednesday!

Now that it’s Wednesday evening I do actually have some of the posts I wrote today to show you as examples!

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Tuesday Social Media Posts

Hello everyone this is a 6 part series! The 5 days of the work week and the weekend!

I’m going to share my social media schedule for each day hopefully to give you ideas when you’re stuck!

Today’s is Tuesday!

Now that it’s Tuesday evening I do actually have some of the posts I wrote today to show you as examples!

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Monday Social Media Posts

Hello everyone this is a 6 part series! The 5 days of the work week and the weekend!

I’m going to share my social media schedule for each day hopefully to give you ideas when you’re stuck!

Today’s is Monday!

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Writing Your Etsy “About Me” And Letting Your Personality Shine

Hi everyone!

This post is not just going to be about your “About Me” section of Etsy! I’m actually going to dig a little deeper and hopefully encourage you to make a few changes (if necessary!) a long the way!

I’m going to address your Shop Title, Shop Announcement, About Me and Thank You Note to your customers. These are all things that the customer reads or receives without you ever actually contacting them! If you get it right you can create a memorable experience for them and hopefully they’ll come back and recommend you to their friends!

This post is all about letting your personality shine through your Etsy shop! And keeping your SEO strong whilst you do it!

I’m going to be using both of my shops as examples as they’ve needed their write ups updating for a little while!

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How Using “Props” Can Really Help Your Product Photography

Hi everyone!

Man it’s been a busy few days. I’ve had to write “photo blog post” in my journal every single day this week. Today is thursday and I’m only just getting round to it. My youngest (and now eldest) have been ill. I spent my birthday suffering with the worst back ache known to man and today I’ve been mostly busy too!

Tonight’s blog post is about photography props. It was going to be about product photography as a whole but honestly that’s a HUGE subject so I thought I’d break it down into manageable chunks and hopefully have as many specific issues covered as possible.

Now I’ve been using a couple of “props” in my photos but I Continue reading

Hitting 5k Etsy Sales and Answering Questions!

5000!

Look at that pretty number! Yesterday I hit my latest milestone in sales for my shop! 5,000! I’ll be honest, I didn’t expect this when I sat working on my shop this time last year!

I posted this to the Etsy Facebook group I am co-admin of. I told them that I’m not an expert but if they had any questions about Etsy that I could answer then I’d certainly try!

This blog post is to collect some of them together and save for future referral tips when the facebook post eventually gets lost!

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SEO Help Part 2! Helping Fellow Etsians To Success!

Hi everyone – sorry to be posting so late! I’m actually feeling a bit rubbish today, I’m sure it’s probably a plague my children have brought back from school. Humph.

Once again I’ve posted on the UK seller networking group asking for your shops that you’d like some help with and once again I got over 30 responses – thank you! 🙂

The first three shops that I helped on last week’s post you can find here have kept in touch and I am happy to say that their items are appearing on the first page’s of etsy search for a lot of their keywords! They have told me that their organic views have gone up – Fiona from PersonalMunchkins even said hers has gone up by ten times as much! That’s fantastic news, I hope they continue to grow 🙂

I have a couple more tips that I’ve thought of in the last week that I’ll include in this post as well as the title and tag tweaking.

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Weekend Roundup! – Stocking Up Advice, SEO Help Success and Gift Wrap On The Horizon!

Whew. It’s currently 8:15pm on a Sunday and allll I can think about is my bed. But no! We battle on!

I’m trying to be as active as I can with this blog so I’ve decided Sunday can be a little summary post of how I feel the week went and what’s up and coming next week!

Last weekend I was out in Wales having a break from Etsy and running a stall at a fun day. I came home to 53 orders. If I’m honest I had expected around 30 but 52?! Then it hit me. Month end. Payday. Duh! I’ve been catching up on these orders all week, missing the sunshine, vowing to never do anything ridiculous like have a weekend away ever again!

Luckily I’ve now started implementing a stock up plan that was suggested to me by a fellow Etsian. “Instead of making one…make two and put one aside.” I have one of those shops where I mass produce the same item. They’re small and quick to make so making two doesn’t even double the creation time if you’re making them in one sitting. This is handy for many reasons such as:

  1. Going out or away and not wanting to put your shop on holiday settings. This way you know you have ready to ship items waiting for when you get home.
  2. Those times when your shipments of desperately needed materials take too long or just don’t turn up!
  3. Those customers who need it urgent. today. now.
  4. When you’re ill and don’t have it in you to make up orders. You sit there wondering if your plague will chase your order over seas and infect your poor unsuspecting customer. (Unlikely…but I wonder sometimes)
  5. If items are ready to ship it’s easy to pull someone else in to package them up and do the post office run for you. (If you’re reading this, younger brother, I’m thinking of you right now.)
  6. Stall Stock! If someone suddenly springs on you that there’s a local stall looking for a stallholder next weekend – you are ready!

You’d be surprised just how quickly your stock can grow making two instead of one.One of my projects next week is to get a proper inventory on the go so I know exactly what I’ve got and how many!

Other things that have happened this week:

  • A customer left me a negative review! First ever! It turns out the earrings had been damaged in the post. 😦 I sent her a message apologising and asked her to change her review as it didn’t reflect me as a seller or the item itself and that I would be more than happy to send a replacement or a refund out to her immediately. She was very kind and did change her review and I have sent out her replacement the same day. Remember to always message the seller first if you have a problem – almost all Etsy sellers would rather the chance to make it up to you than receive a bad review! ❤
  • I posted last night to help people with their SEO and 2 out of 3 of the people I helped have got back to me that it is working a treat! I can see their listings on the front pages of their main search terms now! One of them JosJemsJewellery even took on my advice about her photos – she’s retaken them and now her shop looks amazing! Take a look! It really makes me happy that people have benefited from the post!
  • I listed 9 new listings yesterday which I’m going to be talking about on tomorrow night’s blog post! This brings my total up to 116! Aiming for 200 by mid October!
  • I have ordered in the beginnings of what will be my gift wrap options for the shop! I’m really excited about this. I can’t wait to show you pictures when it all comes together. I’ve got 4 designs coming in and I’m ordering stickers from JensLittleT. Jen has been really helpful with the designs I’ve had in mind and I can’t wait to see what they look like when they arrive!

That’s my weekly wrap up! Next week I’m hoping to post new listings, roll out more SEO advice, show you guys how I take my photos and…well let’s see how much time I’ve got. My youngest is starting pre-school tomorrow *sob* but that will be handy when I have 3 hours a day all to myself and my shop! 😀

Hope you’ve all had a marvelous weekend, mine has been hectic but next weekend I have my daughter turning 3 and a Christening to go to…..Ah!!! I’d better start stocking up!

Jennifer

xx